Privacy policy

1. Introduction

Welcome to EcomWize ("we," "our," or "us"). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at ecomwize.io and our Shopify page builder platform (collectively, the "Service").

By accessing or using our Service, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide when using our Service:

• Account Information: Name, email address, password, and billing information when you create an account.

• Payment Information: Credit card details, billing address, and payment history processed through our payment provider (Stripe).

• Store Connection Data: Shopify store URL, API access tokens, and store configuration when you connect your Shopify store.

• Content You Create: Landing pages, product descriptions, brand assets, images, and other content you create using our platform.

• Communications: Messages, feedback, and support requests you send to us.

2.2 Information Collected Automatically

When you access our Service, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers, and mobile network information.

• Usage Data: Pages viewed, features used, time spent on pages, click patterns, and navigation paths.

• Log Data: Server logs including access times, error logs, and referring URLs.

• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies as described in Section 7.

2.3 Information from Third Parties

We may receive information from:

• Shopify: Store data, product information, and analytics when you connect your store.

• Payment Processors: Transaction confirmations and billing information from Stripe.

• Analytics Providers: Aggregated usage statistics from services like Google Analytics.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Service

• Process transactions and send related information

• Create and manage your account

• Generate AI-powered content, landing pages, and sections

• Connect to and publish content on your Shopify store

• Send administrative information, updates, and promotional communications

• Respond to your comments, questions, and support requests

• Monitor and analyze usage patterns and trends

• Detect, prevent, and address technical issues and fraud

• Comply with legal obligations

4. Legal Bases for Processing (GDPR)

If you are in the European Economic Area (EEA), UK, or Switzerland, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide our Service to you.

• Legitimate Interests: Processing for our legitimate business interests, such as improving our Service, marketing, and fraud prevention.

• Consent: Processing based on your explicit consent, which you may withdraw at any time.

• Legal Obligation: Processing necessary to comply with applicable laws.

5. How We Share Your Information

We may share your information with:

• Service Providers: Third-party vendors who perform services on our behalf, including hosting (Cloudflare), payment processing (Stripe), analytics (Google Analytics), and AI services (OpenAI/Anthropic).

• Shopify: To enable store connections and publish your pages.

• Business Transfers: In connection with a merger, acquisition, or sale of assets.

• Legal Requirements: When required by law, court order, or government request.

• With Your Consent: When you have given us permission to share your information.

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal, accounting, or regulatory purposes.

Pages you have published to Shopify will remain on your Shopify store after account deletion, as they become part of your Shopify theme.

7. Cookies and Tracking Technologies

We use the following types of cookies:

• Essential Cookies: Required for the Service to function properly, including authentication and security.

• Analytical Cookies: Help us understand how visitors interact with our Service.

• Functional Cookies: Remember your preferences and settings.

You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of our Service.

8. Your Rights and Choices

8.1 All Users

You have the right to:

• Access and update your account information

• Delete your account by contacting support@ecomwize.io

• Opt out of promotional emails by clicking "unsubscribe" in any email

8.2 EEA, UK, and Swiss Users (GDPR)

You additionally have the right to:

• Request access to your personal data

• Request correction of inaccurate data

• Request deletion of your data ("right to be forgotten")

• Request restriction of processing

• Request data portability

• Object to processing based on legitimate interests

• Lodge a complaint with a supervisory authority

8.3 California Residents (CCPA/CPRA)

California residents have the right to:

• Know what personal information is collected

• Know whether personal information is sold or disclosed and to whom

• Say no to the sale of personal information (we do not sell your data)

• Request deletion of personal information

• Not be discriminated against for exercising privacy rights

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest

• Secure authentication and access controls

• Regular security assessments and monitoring

• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission, to protect your information when transferred internationally.

11. Children's Privacy

Our Service is not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information promptly. If you believe a child has provided us with personal information, please contact us at support@ecomwize.io.

12. Third-Party Links and Services

Our Service may contain links to third-party websites and services, including Shopify. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you use.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For significant changes, we will provide additional notice, such as via email. Your continued use of the Service after any changes constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

EcomWize

Email: support@ecomwize.io

Website: https://ecomwize.io

For GDPR-related inquiries, you may also contact our Data Protection Officer at dpo@ecomwize.io.

15. Supplemental Notices

15.1 Shopify App Privacy

When you connect your Shopify store to EcomWize, we access your store through Shopify's API. We only request permissions necessary to provide our Service, including the ability to read product data and write page content. We do not access customer personal information from your Shopify store beyond what is necessary for the Service.

15.2 AI-Generated Content

Our Service uses artificial intelligence to generate content. The prompts and inputs you provide may be processed by third-party AI providers to generate outputs. We do not use your content to train AI models. Please do not input sensitive personal information into the AI content generation features.